Do you sell your own products on Amazon? Have you created a product page and the product just never got any traction (sales)? Did you think about the customer when creating the listing?
Charlene Anderson and I discuss the importance of great product pages and not slapping up information eBay style. We spend about 30 minutes dissecting titles (among other parts of the Amazon product page creation system).
We both work with other sellers, helping improve product pages is just one of our missions. Amazon product page listings can be difficult and time consuming and a process that needs to be well thought out.
Many of us have learned the basics and become much faster when we create these pages, but are we all creating product pages that actually HELP the customer FIND your products and also entice them to BUY?
Remember, just because we build it… does not mean they will come.
Product pages need to have all the “Right Keywords” in the “Right Places” to get the customers to FIND our product page.
Then we need to get creative and use those “Selling Phrases” that entice the customer to BUY our products.
FIND and BUY… FIND and BUY… FIND and BUY…
That’s what our motto should be when creating product pages.
Help Customers Find Your Product and Then Entice Them To Buy!
It takes brain power to remember everything – and have a step-by-step process. I love systems and checklists, they help keep me on track and focused.
It’s almost impossible to know everything about creating great product pages and all the best practices unless we keep learning and testing and growing.
Jessica is one of my all time favorite coaches. She is down to earth and just knows her stuff. No fluff and not fancy pants.
She has created a checklist for Amazon Product Page Titles and it’s all freebies. Just click on this link and scroll down to the bottom of the page.
Yes… she has a product she sells that teaches you everything about the entire product page creation process. It’s really good! Don’t take my word for it, read the testimonials. I’ve talked with several users of this new training, and even seasoned sellers are getting really good tips and “Ah Ha” moments.
The checklists are my favorite part. 🙂
That’s my story… and I’m sticking to it…
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