Somewhere around September of every year – we start to see confusion from Amazon sellers when it comes to selling toys on Amazon.com. Amazon starts sending out messegas about needing to be Approved to sell Toys.
These are valid questions and the confusion is not something to worry about… you are not alone. Amazon does have clearly defined restrictions… and yet anyone can get confused if they are new to selling on Amazon.
The entire >>> Amazon Holiday Toy and Game Guidelines <<<is available from that link.
If you have been selling using MF (merchant fulfilled – which means you are shipping every sold product to your customers)… you will need to be “approved” to sell Toys and Games during the holiday season.
If you sell Toys and Games on Amazon using the FBA program – you don’t have restrictions! (If your account is in good standing)
Also – one other thing to consider. Don’t try to “start” selling toy’s on Amazon.com (FBA or not) in November – December. You need to have been a toy seller starting NOW.
Why? Because Toys sell all year!
When Should I Ship Toys To Amazon FBA?
I asked Jordan Malik over at FindSpotter.com what he thought about sending in Toys, Games and Products of any kind during the December rush.
He suggested that if I was planning the products to be hot for the Holiday Sales – to get them shipped early. Before November 15th would be my goal.
If these are products – Toys or any other category- that I don’t have a specific “Holiday Hot Seller Feel” about – they are just good ROI (Return on Investment) products – I should just ship when ever. So I can ship even during the holiday rush knowing that:
- They will take longer to arrive at the FBA warehouses.
- They will take longer to be checked in and available for sale on Amazon.com
- They may be products that sell quickly – or products that don’t start seeing sales until January.
Toys and Books “were” the two categories that I was NOT going to be involved in when I first started my journey selling on Amazon.com. This was a silly-stupid notion that I’ve since altered.
Why? Because Toys – Games – and Books are top selling categories on Amazon.com. When I think of buying a book or a toy – the first (and usually the last) place I look is Amazon. Why shouldn’t I be selling them as well?
My sales have proven this to be a good mind set for me. 🙂